How Long is a Typical Jingle?

Martin Backhausen
3 min readJan 23, 2023

A jingle is a short, catchy phrase or song commonly used to attract attention. They can be created and purchased by companies that specialize in music, or individual artists can sing them. These jingles can be created and purchased for various purposes, but one of the most popular uses is for commercials. If you plan on building a jingle, you should know how long it typically takes to produce. This will help you determine whether you have the time and resources to make a jingle.

Jingles are short, catchy musical messages that promote products and services. They can be aired on radio, television, and online.

The history of the jingle goes back almost as far as the history of radio. In the sixteenth century, roaming bands of musicians entertained passersby on street corners. Eventually, these entertainers needed sponsors to support their efforts.

These performers often sang and played songs to the crowd. These performers eventually became known as roving minstrels. This was the start of the history of the jingle.

In the 1920s, the Ojibwe tribes were experiencing a large influx of physical illness. There was a flu pandemic in the Great Lakes area. However, the disease didn’t stop the Ojibwe from dancing. As a result, the tradition of “the jingle dress” was born.

When the 1918 flu pandemic hit the Ojibwe, they were prohibited from performing ritual dancing. Instead, their medicine man dreamed of four women dancing. He made the dress for them.

If you’re looking to increase your business’s brand awareness, a jingle is one of the best marketing tools you can use. Jingles are short songs that promote a product or service. They can be sung or played with musical instruments. In addition to promoting a product, they can create an emotional bond between consumers and the brand.

To craft the perfect jingle, you need to know a few things about the art of advertising. You’ll also need to find out what your target audience is looking for. This can be done through a creative brief.

The first step in creating a jingle is to choose a genre that will appeal to your target market. For example, you could select a style of music that appeals to millennials. However, if you’re targeting the older generation, you’ll want to choose a different kind.

There are many different types of jingles you can choose to use. Some of the most successful ones combine an exciting message with a catchy tune.

A good jingle is something that is both easy on the ears and easy to remember. It’s a small piece of music used in a commercial to evoke sentimental feelings and make a brand name memorable.

Several elements to make a jingle stand out from the rest. They include simplicity, repetition, and clever use of the lyrics. Luckily, modern marketers don’t have to create a tune from scratch.

For example, the Riiiiiiiicolaaaa jingle is a clever way to combine language and music. This jingle was born in Switzerland in the early 1990s and is still widely recognized.

Another great jingle is the Mary Poppins jingle, which Disney used to help promote the movie. Unilever also used the ad.

The Mary Poppins jingle is just one of many great brand jingles. For instance, K9 Advantix revamped a classic song.



Martin Backhausen

Martin Backhausen is a skilled musician, songwriter, and music producer who can both read music and play instruments by ear.